Conversion Rate Optimization Lead / Mobile App en remoto

Descripción del puesto de trabajo

About Baubap

We are a fast-growing, Mexican fintech startup with the mission to become the bridge to people’s financial freedom through technology.

We are providing microloans to people in financial need through a fast and efficient process, always treating them with the respect and dignity they deserve.

Our long-term vision is be the most inclusive digital bank in LATAM with more than 2.5 million clients.

About your role

We are seeking a skilled and experienced Conversion Rate Optimization (CRO) Lead / Mobile App, to join our team. As a CRO Lead, your primary focus will be optimizing our mobile app loan application flow, to maximize conversion rates, improve user experience, and drive business growth. You will lead a team of CRO specialists, collaborate with cross-functional teams, and implement data-driven strategies to enhance mobile app performance, increase user loan applications, and boost customer acquisition and retention.

Outcomes

Improve the conversion rate of users who download our app and eventually obtain an approved credit
Create and implement an experimentation methodology for improving the conversion rate
Develop an experimental mindset and customer knowledge within the team
Create the conversion rate optimization strategy for Buaubap, including the necessary stack of tools and actions
Deliver value and improve sprint by sprint, progressively increasing the number of approved credits

Day to day

Identify areas of improvement in the mobile app user interface, navigation flow, and content presentation, and implement necessary changes to enhance conversions.
Collaborate with mobile app development, design, and marketing teams to ensure alignment of CRO initiatives with overall business objectives and brand guidelines.
Utilize data and insights to identify customer segments, develop personalized targeting strategies, and optimize marketing campaigns within the mobile app for increased conversion rates.
Conduct thorough analysis of user behavior, conversion funnels, and mobile app performance using analytics tools and A/B testing methodologies.
Develop and execute a comprehensive CRO strategy specifically tailored to our mobile app to improve conversion rates and enhance user experience.
Lead a team of CRO specialists, providing guidance, mentorship, and performance management to drive results in mobile app optimization.
Lead and manage the implementation of mobile app analytics tools, heatmaps, and user behavior tracking software to gather actionable data and optimize conversion performance specifically for mobile platforms.
Stay informed about the latest CRO tools, technologies, and best practices for mobile app optimization, and proactively recommend and implement new strategies to drive continuous improvement.

Requirements

What you bring to the team

Bachelor's degree
Proven experience in mobile app conversion rate optimization, digital marketing, or related roles, preferably in an e-commerce, finance, retail or digital agency environment.
Strong analytical skills with expertise in using mobile app analytics tools, A/B testing platforms, and data-driven decision-making.
Experience with CRO tools and software specifically designed for mobile apps, such as Mixpanel, Firebase, or similar platforms.
Solid understanding of user experience (UX) principles for mobile apps, mobile app design, and user psychology.
Excellent communication skills and the ability to collaborate effectively with cross-functional teams.
Strong leadership qualities with the ability to inspire and motivate a team.
A strategic mindset with a focus on data-driven decision-making and continuous improvement specifically for mobile apps.
Ability to work in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
Previous experience as a leader.

Nice to have:

Proficiency in mobile app development frameworks such as React Native or Flutter is preferred but not required.

Your skills

Clear and transparent communication. You are able to able to express your thoughts clearly, concisely and to the point. You can openly discuss any blockers you have, and constructively point out areas for improvement.
Relentlessly resourceful at execution and problem solving. You make things happen, no matter what. You are disciplined, organized and systematically follow through on your work. Instead of getting stuck thinking "well, this doesn't work", you look for creative / innovative / outside-of-the-box solutions to fix the issue and move on.
Sense of urgency. You operate with a constant sense of urgency (as if there was a large, hungry wolf chasing you), constantly looking for ways to move ahead and push everything around you to get to your desired outcome in the most efficient and productive way. You don’t wait around and make things happen.
Flexibility / adaptability / resilience. You ****can maintain your composure and focus despite the constantly changing environment, and adequately adapt to new conditions. You can swiftly change the course of action when needed, and you don't get easily demotivated.
Being self-driven /committed. You require very little guidance and intervention from your leader to move ahead. You can correctly read what the situation requires, and take the necessary action accordingly. If your leader were to disappear, you can still move ahead and make relevant things happen. You act because you want to, and not because someone else is telling you that you should.
Strategic thinking / seeing the bigger picture. You can see further than just your immediate "doorstep". You can correctly assess the deeper implications of certain decisions that might materialise in the future, and take decisions accordingly. You often use data or previous research to inform your recommendations and decisions.
Critical / analytical thinking. You can correctly analyse the root causes of a problem, without getting side-tracked by irrelevant, minor details. You can come to the right conclusion and propose a clear, logical plan of action. You don't stay on the surface of things.
Helping others succeed / strong stakeholder focus. While tackling the responsibilities on your plate, you are constantly thinking "How will this impact the other party? Am I doing the absolute best I can to offer excellent support / service? What more could I do to help the other side achieve their goal or grow? Am I optimising for myself, or for the common good?"