Demand Generation Manager

At Workwize, we're revolutionizing how businesses support their global teams.
The rise of a global workforce has enabled companies to access a broader talent pool but has also brought logistical challenges, such as local vendor availability, timely laptop delivery, equipment management, and local retrieval and storage. Workwize's SaaS platform, integrated with suppliers and warehouses worldwide, simplifies and automates the deployment, management, and retrieval of IT hardware for distributed teams. Currently, Workwize facilitates fast, local deliveries in 100+ countries, supporting the IT lifecycle for over 25,000 users and managing 100,000+ devices globally.

About the role:

We are seeking an experienced Demand Generation Manager who is passionate about creating and nurturing interest across the buyer journey. In this role, you will focus on developing and executing strategies that drive awareness, generate qualified leads, as well as support pipeline growth and long-term revenue.

What You Will Do:

1. Full-Funnel Marketing:

   • Focus on the entire customer journey, from awareness to conversion and retention.

   • Develop and execute marketing campaigns that engage prospects at each stage of the funnel.

2. Multi-Channel Campaigns:

   • Combine content marketing, email campaigns, webinars, SEO, and organic/paid social media.

   • Implement integrated marketing strategies across multiple channels to maximize reach and engagement.

3. Lead Nurturing:

   • Develop strategies to move leads from awareness to consideration through middle-funnel efforts (e.g., gated content, nurture sequences).

   • Create personalized content and communication plans that resonate with target audiences.

4. Collaboration:

   • Work closely with sales teams to align marketing and sales efforts.

   • Ensure seamless handoff of qualified leads to the sales team and support joint initiatives.

5. Data-Driven Strategy:

   • Track and optimize lead-to-customer conversion rates, not just ad performance.

   • Analyze campaign performance and use insights to refine strategies.

6. Account-Based Marketing (ABM):

   • Implement ABM strategies for targeted high-value accounts.

   • Coordinate personalized marketing efforts to engage specific organizations.

7. Optimize Conversion Rates through A/B Testing:

   • Conduct A/B experiments on websites and landing pages to enhance user experience and increase conversion rates.

   • Utilize testing insights to improve overall campaign effectiveness.

8. Stay Up to Date with Industry Trends:

   • Continuously update knowledge on performance marketing trends, tools, the use of AI, and best practices to maintain a competitive edge.

   • Implement innovative strategies to keep Workwize at the forefront of demand generation.

Requirements

Skills and Qualifications:

• Bachelor's and/or Master's Degree in Marketing, Business, or a related field.

• 5+ years of B2B experience in demand generation, growth marketing, or a similar role.

• Proven track record of developing and executing successful full-funnel marketing campaigns.

• Previous experience targeting IT buyer personas is a plus

• Strong knowledge of multi-channel marketing strategies, including content marketing, email marketing, SEO, webinars, and social media.

• Experience with lead nurturing and marketing automation tools like Hubspot.

• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.

• Familiarity with Account-Based Marketing (ABM) strategies and tools.

• Proficiency in A/B testing methodologies and tools.

• Up-to-date with the latest trends and best practices in digital marketing and AI.

• Exceptional communication and collaboration skills.

• English communication skills both written and verbal - business level.

Characteristics:

• Ambitious, entrepreneurial & digital mindset: Ability to work effectively and autonomously in an ever-changing start-up environment.

• Caring person: Wants to make a difference for customers.

• Thorough & analytical: Eager to use data to identify opportunities to support your team.

• Transparent & honest: You mean what you say and are not afraid to express yourself.

• Team player: Natural-born collaborator who is open to everything and everyone.

Our Team:

Join Workwize and make an impact! We're revolutionizing the way we work and care deeply about our employees' growth and satisfaction. Our diverse team of ambitious professionals, including Entrepreneurs, Operational Specialists, Developers, and Sales Experts, are constantly seeking original ideas to reach more consumers and provide top-notch value to our customers. At Workwize, we celebrate individual expression, valuing diverse perspectives and encourage creativity. We believe in having a great time along the way, while fostering a positive and enjoyable work environment.

Workwize offers:

• A position in a fast-growing, and dynamic environment.

• Flexibility to work in a hybrid environment, balancing office and home settings.

• The best working setup both at home and in the office, with all necessary tools and equipment provided.

• A vibrant, entrepreneurial work environment that encourages innovation and growth.

• Weekly team lunches and monthly surprise events to build team spirit and have fun along the way.

Originally posted on Himalayas

Puesto de trabajo: Especialista en Marketing
Conocimientos/habilidades: Marketing