The travel tech industry is fast-paced and ever-changing.
Hotelbeds supports a multitude of travel players by providing innovative and market-leading tech solutions to connect hotel and ancillary suppliers with travel providers (such as tour operators, travel agents and airlines, to name a few). To help us and our partners to thrive, it is vital that we use clear and accurate data to drive our marketing strategy.
Hotelbeds’s new growth strategy will require more advanced data and analytics to guide our marketing plans, and the introduction of a Marketing Analytics Manager will be pivotal in helping us to measure the success of our campaigns and to monitor our digital presence. This is a unique opportunity to evolve the output of the Marketing and Digital Presence department, ultimately driving business growth on a global scale.
Our stakeholders look to us to shape their questions into data-driven hypotheses, to apply rigorous statistical techniques to dis/prove hypotheses, and to give context to these conclusions before giving strong and compelling recommendations to drive their businesses forward.
The purpose of the Marketing Analytics Manager role is to partner with Marketing leaders to apply data-centric approaches which will help them make better decisions, faster.
This position will preferably be based in Mallorca (Spain), but we are open to candidates based elsewhere in Europe.
Set in a fast-paced working environment, the role will require you to be adaptable, to learn fast and to be proactive in helping your team wherever possible.
Reporting to the Head of Regional Marketing within the Marketing and Digital Presence department, you will be responsible for:
Managing analytics projects end-to-end, ensuring that analysis generates insights which then develop into compelling recommendations.
Communicating effectively with a wide variety of teams and seniorities across the organization, with an ability to manage and influence stakeholders so that recommendations are adopted by the business.
Acting as an Analytics owner for the Marketing team to ensure that all tactical and strategic objectives are supported by the timely and accurate delivery of reporting and performance measurement.
Working in a cross-functional capacity to define success metrics, with an approach to track, quantify and evaluate data before developing a common language for all colleagues to understand KPIs.
Analyzing multi-channel marketing data to evaluate the performance of marketing campaigns, providing segmented analyses of the funnel from impressions to paying users.
Developing in-depth analytical (user) understanding for what drives growth for the product and how it can be improved, with an understanding of how our users interact with our products.
Enabling effective decision-making by retrieving and aggregating data from multiple sources and compiling it into a simplified, actionable format.
Taking part in competitive analysis cycles and on-going competitive monitoring.
Developing data sets to enable self-service data analysis within the broader marketing organization.
Collecting, cleansing, analyzing and providing data from company databases to drive optimization and improvement of marketing techniques and business strategies.
Identifying and implementing marketing tools, dashboards, visualizations, and technology requirements to develop digital analytics capability.
Qualifications and experience required:
Bachelor's degree in Marketing, Communications, Business & Economics, or related field.
Minimum 3 years of professional experience in a data analytics, business intelligence or similar role, ideally working on business projects.
Proficient in data analysis, including defining KPI strategies and growth opportunities, time series analysis, data visualization.
Experience using data warehouses or databases (like Snowflake, SQL, Postgres, etc.) and also using attribution and analytics tools (like Google Analytics, PowerBI, Fullstory, etc.).
Solid understanding of performance marketing channels (Google Ads, Facebook, LinkedIn etc) and marketing attribution.
Understanding of marketing channels (Content, Email, Social Media, SEO, SEM, Display, Affiliate) as well as Google Analytics and other analytics platforms.
Google Cloud Platform experience is highly valued.
Strong business acumen and strategic thinking, with an understanding of ecommerce business models and the details of ecommerce marketing channels.
Independent, with drive and enthusiasm. Proven ability to own and drive projects forward, being accountable and responsible for delivering on-time and to the highest standards.
Native or fluent English essential; other languages are a plus.
Ability to network remotely, build relationships and operate effectively within a de-centralized community based across different geographical locations.
Must be a strategic thinker able to identify long-term opportunities and trends.
Knowledge of Tableau and SaaS experience is a great advantage.
What’s in it for you?
Your work will have a direct impact on the revenue of travel industry’s big players who buy our products every month.
Grow with responsibility from the start, with an ability to develop further through regular feedback, knowledge exchange and workshops.
Connect and have fun with international, diverse, yet like-minded people worldwide.
Travel and get to know the world with our flexible hybrid work policy and the opportunity to work from other local offices from time to time.
At Hotelbeds, we believe the future is wide open when it includes everyone. We are committed to creating an environment where all team members feel a sense of belonging. We nourish our diversity by listening to all cultures within Hotelbeds - and there are many. We are proud to be a global team and are conscious that it takes people with different perspectives, thoughts, and cultures to succeed. We want you to come as you are so we can succeed together.
You will have the opportunity to work for a company that is going through significant change in becoming the world´s leading travel services provider. We are looking for people that are ready to ride the wave in this exciting journey.
As well as an attractive benefits package you will be able to work:
Within an innovative, engaging and multicultural environment.
Have the opportunity to build strong and lasting business relationships and friendships from around the world.
Have the opportunity in developing your career locally or within one of our beautiful working locations across the globe.
Source: hotelbedsgroup.wd3.myworkdayjobs.com
Jornada completa, 100% remoto.
Solo para personas ubicadas en Europa.