Marketing Automation (Operations)

Job Description
Hi there!

We are Semrush, a global IT company developing our own product – a platform for digital marketers. New stars are born here, so don’t miss your chance.

This is our
Marketing Automation (Operations) Manager role for those who are goal and success-oriented.
Tasks in the role
The Marketing Automation (Operations) Manager will be responsible for managing and optimizing our marketing automation tools, particularly focusing on our CRM, HubSpot. This role involves setting up and managing automation workflows, ensuring data integrity, and generating actionable insights through comprehensive reporting and tracking. The ideal candidate will be results-driven, detail-oriented, highly analytical, and have a deep understanding of marketing operations.

- CRM Management: Oversee the management and optimization of our CRM platform (HubSpot), ensuring it is fully integrated with other tools and used to its full potential

- Automation Setup: Design, implement, and manage automated marketing & sales workflows, including email campaigns, lead nurturing sequences, and customer segmentation strategies

- Data Integrity: Maintain the accuracy and cleanliness of CRM data by regularly auditing data inputs, removing duplicates, and updating outdated information

- Reporting and Analytics: Develop and deliver regular reports on campaign performance, CRM health, lead conversion rates, and other key metrics to support data-driven decision-making

- Collaboration: Work closely with the sales and product teams to ensure alignment in marketing strategies and objectives

- Optimization: Continuously monitor and optimize automation processes, ensuring maximum efficiency and effectiveness in achieving marketing goals


Requirements
Who we are looking for
Education: Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field

- Experience: Minimum of 3-5 years of experience in marketing automation, CRM management, or related roles, with a strong preference for experience using HubSpot

- Technical Skills: Proficiency in CRM platforms (HubSpot is a must), marketing automation tools, data analysis, and reporting tools. Familiarity with SQL or similar database query languages is a plus.

- Analytical Mindset: Strong analytical skills with the ability to interpret data and make data-driven decisions

- Attention to Detail: Highly organized with meticulous attention to detail, particularly in data management and reporting

- Communication: Excellent written and verbal communication skills, with the ability to explain complex processes to non-technical stakeholders

- Problem-Solving: Strong problem-solving skills with a proactive approach to identifying issues and implementing solutions

- Adaptability: Ability to work in a fast-paced environment and adapt to changing priorities and deadlines


They say there are no perfect candidates, but that might well be you, if you have

- Experience in the SaaS industry or with data-driven marketing

- HubSpot Certification(s)

- Knowledge of GDPR, CAN-SPAM, and other data privacy regulations

- You share our common values: Trust, as we prefer to speak up and be our true selves; Sense of Ownership, as it’s not worth wasting time on something you don’t believe in; and enthusiasm for Constant Change, as we are always looking to make things better

- It’s up to you to decide what work format works best for you. You can #wfo, #wfh, or mix both

- Flexible working day start.

- Snacks and coffee at the office.

- Corporate events.

- Unlimited PTO.

- Training, courses, conferences.

Tecnoempleo

Puesto de trabajo: Especialista en Marketing Digital
Conocimientos/habilidades: Hubspot, Marketing, SQL